My Empire Casino Accountable Marketing Principles for Switzerland

At My Empire Casino, trust is earned through openness and uprightness https://myempires.ch/legal-and-affiliates/. As a brand that accepts Swiss players, we take our responsibility diligently: in how we engage and in how we communicate, market, and collaborate. These Responsible Marketing Guidelines establish the standards we follow in Switzerland, guaranteeing every message we disseminate embodies our commitment to compliance, consumer security, and ethical conduct. We urge all visitors to consider the principles that govern our licensing, affiliate partnerships, and advertising practices.

Our Pledge to Conscientious Marketing

We ground every decision in a distinct, consistent promise: to market our services in a way that upholds the well‑being of our audience and the legal framework of Switzerland. This means we avoid growth at the expense of vulnerable individuals, nor do we use tactics that could be interpreted as aggressive or misleading. Our internal marketing policy is reviewed quarterly by our compliance team, and we consistently train staff and partners on the latest regulatory expectations.

We see responsible marketing as a ongoing journey rather than a one‑time checklist. Every campaign, banner and affiliate link must pass a three‑step internal approval process that checks clarity, age‑appropriateness and factual accuracy. In practice, this means all visuals are without imagery that could appeal to minors, and all bonus terms are displayed with full transparency. We also maintain a dedicated Marketing Ethics Committee that meets monthly to scrutinise upcoming promotions against both Swiss norms and our own elevated standards.

Equally important is our pledge to listen. We actively monitor feedback from Swiss players, industry watchdogs and affiliate partners. When concerns arise, we investigate immediately and adapt our approach. This feedback loop has already led to improvements such as better wagering requirement disclosures on landing pages and the abolishment of time‑limited pressure tactics. By putting accountability at the heart of our operations, My Empire Casino shows that entertainment and ethics can indeed go hand in hand.

Accountable Advertising and Marketing

Advertising in Switzerland requires a fine balance between brand visibility and social responsibility. We have created a multi‑channel advertising policy that covers digital display, social media, email marketing, search engine placements and any future offline campaigns. Every piece of creative is built on the same foundation: it must be factually accurate, must not romanticise gambling and must visibly display the message “Play responsibly. 18+.” Our Swiss‑specific landing pages further build on responsible gambling tools at the point of engagement.

Our email marketing strategy employs a strict permission‑based model. We only reach individuals who have explicitly opted in, and every email contains a single‑click unsubscribe link. Swiss subscribers obtain communications in either German, French or Italian, according to their language preference, and we segment lists to avoid overlapping campaigns that could be seen as excessive. We never send promotional emails on Swiss public holidays either, respecting family time and cultural values.

Online communities pose specific challenges, and our approach here is intentionally cautious. We maintain verified accounts on certain networks, but we avoid direct‑message promotions or unsolicited friend requests. Any sponsored post aimed at Switzerland passes a mandatory “pause and review” step, where our compliance team examines the creative against four criteria:

1. Does the visual avoid cartoonish imagery, bright neon colours or characters that could attract children?
2. Does the copy include a clear responsible gambling reminder in the reader’s language?
3. Is the targeting set to users who are demonstrably 20 years of age or older, adding a buffer above the legal minimum?
4. Has the post been geo‑fenced to exclude schools, playgrounds and addiction support centres within a 500‑metre radius?

Search engine marketing is another area where we apply restraint. We bid on a curated list of Swiss‑relevant keywords that pertain to casino entertainment, but we deliberately avoid terms associated with financial distress, loan comparisons or addiction help. Our negative keyword list is updated monthly to include emerging queries that could be misinterpreted. When Swiss users follow our paid link, they are taken to a pre‑landing page that prominently displays age verification and time‑limit reminders before the main casino lobby is accessible.

Promotional offers themselves are designed to discourage impulsive actions. Offers available to Swiss players have extended validity durations, often 30 days or more, and we cap the maximum claimable amount. Money back and loyalty rewards are paid out as withdrawable cash rather than locked bonus funds, giving players genuine flexibility. We never require a deposit to access responsible gambling tools such as deposit limits, session timers and self‑exclusion; these measures are always free, always visible and turned on with a single click.

User Protection and Safe Play Integration

Responsible marketing does not stop once a player signs up. At My Empire Casino, every promotional contact point is structured to promote safer play. After account creation, new Swiss players are given a brief interactive guide that outlines how to set personalised deposit, loss and wager limits. This guide is mandatory and cannot be bypassed by clicking a simple “accept” button; the player must actively go through and confirm they grasp each option before the deposit function becomes active.

Throughout the player lifecycle, we use subtle pop‑ups that show real‑time behaviour. If our system detects a significant increase in deposit frequency or a decline in balance over a short period, a gentle notification emerges, highlighting activity and offering a direct link to cool‑off tools. These messages are worded positively, “Here is a quick snapshot of your play”, and never use blaming language. We have discovered that this empathetic approach boosts tool adoption by over forty percent compared to conventional warning banners.

We have also incorporated responsible gambling messaging into our affiliate‑driven funnels. Affiliates are equipped with a standard widget that shows a live ticker showing average session length and community‑wide responsible gambling tool usage. While the data is de-identified, it functions as a social norming mechanism, subtly reinforcing that taking breaks and setting limits is typical behaviour among Swiss players. This novel approach has attracted interest from academics studying harm‑reduction strategies in digital environments.

Self‑exclusion stays the most powerful safety net we offer. Swiss players can self‑exclude for periods spanning from six months to five years with a single request, and we uphold that exclusion across all My Empire Casino platforms, including mobile apps. During the exclusion period, we remove the player from all marketing databases and tell affiliates to block any materials that might be served to associated identifiers. Re‑entry is never instant; players must complete a 24‑hour cooling‑off period and a mandatory call with our responsible gambling officer before their account is reactivated.

Legal Framework in Switzerland

Switzerland’s gambling landscape is defined by the Federal Act on Gambling, which came into effect in 2019 and is overseen by cantonal authorities and the Federal Gaming Board. While many provisions center on land‑based establishments and the licensed online offerings of Swiss casinos, the law also defines clear boundaries for marketing communications, especially those directed at residents within the confederation. At My Empire Casino, we actively adhere to these principles, even though our international licence originates from a respected offshore jurisdiction.

We pay particular attention to the law’s emphasis on preventing excessive gambling and protecting minors. The Swiss legislator requires gambling advertising to avoid any suggestion that gaming can resolve financial problems, replace employment or enhance social status. In response, our copywriting guidelines expressly ban language that implies quick wealth, guaranteed wins or a luxurious lifestyle. Every promotional text we create or approve is checked against a Swiss‑specific language filter that flags such expressions before publication.

Intercantonal coordination further shapes the requirements. Comlot, the intercantonal lottery and betting authority, and the ESBK have issued joint recommendations on gambling advertising, including restrictions on broadcasting hours and digital targeting. Although these recommendations mainly target license holders under the Swiss regime, we have freely integrated their core principles. For instance, we never run programmatic ads during children’s programming windows on Swiss IP addresses and we avoid sports sponsorships that could reach under‑18 audiences in cantons with stricter rules.

Our legal department keeps an open channel with Swiss compliance experts, ensuring we stay abreast of legislative updates. Should Switzerland introduce a dedicated licensing framework for internationally operated online casinos, we will be ready to seek and adapt our marketing practices accordingly. Meanwhile, we continue to operate with the highest regard for Swiss sovereignty and consumer protection, viewing regulatory alignment not as a burden but as a competitive differentiator that builds lasting loyalty.

Licensing and Regulatory Oversight

My Empire Casino possesses a complete gaming licence issued by the Government of Curaçao, amongst the most reputable regulatory authorities for online gaming. This licence obliges us to fulfill rigorous standards in the areas of anti‑money laundering, data protection, fair gaming and responsible marketing. We undergo annual audits carried out by independent testing agencies, and our random number generator is verified to deliver truly random outcomes. These credentials form the technical foundation upon all our marketing claims are based.

While Curaçao offers the legal backbone, we have decided to add additional, jurisdiction‑specific controls on top. For our Swiss audience, this means applying advertising rules that reflect, and in some cases go beyond, those required by Swiss law. We maintain a dedicated Swiss compliance file that lists every affiliate partner, every promotional material and every media placement targeting the country. This file is revised in real time and is available for review by our internal audit team at any point.

We are convinced that a licence is only as credible as the people who implement it. Our Head of Compliance, along with a team of four regional specialists, supervises all marketing activities linked to Switzerland. They have direct authority to halt campaigns, terminate affiliate relationships and, if necessary, deny access to players whose behaviour indicates harm. This operational independence ensures that commercial pressures never outweigh our duty of care.

Partner Program Requirements

Our marketing partners are an extension of the My Empire Casino brand, and we ask them to uphold the same ethical marketing ethos. Before onboarding, every future affiliate must submit a comprehensive application that contains a website audit, a examination of historic advertising materials and a signed declaration confirming knowledge with Swiss marketing sensitivities. We do not welcome affiliates who operate domains that could be misidentified with learning, governmental or mental‑health websites.

Once cleared, affiliates gain access to a collection of pre‑reviewed banners, text links and landing pages. All resources are geo‑targeted, so a guest connecting from a Swiss IP address will only view promotions that adhere with our Swiss guidelines. Affiliates are contractually prohibited from changing these materials without our written consent, and any modification must be re‑submitted through our compliance portal. This zero‑tolerance approach ensures our entire network consistent.

Our affiliate code of conduct establishes explicit dos and don’ts that every partner must follow:

• Always use age‑restriction overlays and “18+” badges on all promotional content shown to Swiss users.
• Always reveal the commercial nature of the relationship, using language such as “advertisement” or “sponsored” in a language easily comprehended by the local audience.
• Never indicate that gambling is a reliable source of income, a remedy for debt or a alternative for professional advice.
• Never aim communications through channels, forums or social media groups where minors are known to congregate.
• Never utilize influencer marketing without our prior authorization, and only with individuals who clearly cater to an adult demographic.

Regular oversight is a essential part of our compliance process. We use automated crawlers that review affiliate sites weekly, flagging unapproved changes, missing disclaimers or broken age gates. If a breach is found, the affiliate gets a 48‑hour notification to fix the issue. Repeated or serious breaches result in prompt suspension of commissions and final removal from the scheme. We also retain the right to hold all accrued commission for the billing period in which the infraction occurred, a disincentive that underscores the importance of our standards.

Frequently Asked Questions Regarding Our Marketing Guidelines

In what way does My Empire Casino guarantee its marketing honors Swiss cultural norms?

We use a focused Swiss market advisor who assesses every major campaign for linguistic nuance, imagery and timing. All materials are offered in German, French and Italian, and we refrain from themes that could be seen as inconsistent with Swiss values, such as exaggerated luxury displays or forceful urgency. We never run promotions during nationally observed moments of remembrance, and we check local calendars to ensure our advertising rhythm feels respectful rather than disruptive.

What is the outcome if an affiliate infringes the marketing rules?

Affiliates who break our code of conduct face swift consequences. Our monitoring systems identify most infringements within 24 hours, and the partner is promptly notified. Minor, first‑time violations generally lead to a compliance warning and mandatory retraining. However, for more serious breaches, such as directing to minors, using unapproved claims or concealing the commercial nature of the content, we end the agreement immediately and permanently revoke all commission rights. We also submit egregious cases to the relevant advertising standards bodies in Switzerland.

Is there specific rules for Swiss‑language influencer partnerships?

Requirements for Influencer Content

Absolutely, influencer collaborations are subject to heightened scrutiny. We demand that any influencer working in the Swiss market demonstrates that at least 85% of their followers are aged 20 or older, validated by third‑party analytics. The influencer must post in their local language, include both a “Sponsored” label and an “18+” overlay, and avoid any live‑streaming during school hours. Before publication, the content undergoes our compliance team, and we retain the right to require edits or cancel the partnership if the material https://www.noen.at/meinfussball/gebietsliga-sued-suedost/casino-cup-bad-fischau-kicker-fabian-grund-bei-tv-show-erfolgreich-400120067 does not meet our Responsible Marketing Guidelines.

Do Swiss players have access to the same promotions as other regions?

Swiss players enjoy a tailored selection of promotions that have been specifically approved for the market. While the core value of bonuses and loyalty rewards remains competitive, we adjust terms to align with Swiss consumer expectations, for example, offering longer validity and simpler turnover requirements. Certain mechanics, such as time‑limited “act now” bonuses with countdown timers, are removed for Swiss accounts because they conflict with our responsible marketing philosophy. Our localised approach ensures full compliance without diluting the fun.